Exploring and applying Strategic Planning concepts with an impact on the Real Estate Development industry in Egypt.
Learning Objectives
- Introduce the Concept of planning
- Exploring the Real Estate Market
- Presenting Strategic Planning Process
- Implementing a graduation project
Training Hours
30 hours
Course Outline
Module 1: Introduction to Strategic Planning
- Definition of Strategic Management
- Importance of Strategic Management
- Challenge facing strategic management
- Key Concepts: Strategy, Competitive Advantage, and Strategic Thinking
- Levels of Strategy: Corporate, Business, Functional, and personal
- Overview of the Strategic Management Process
Module 2: Real Estate Market Industry Overview
- Urban Development from Economic Perspective
- Real Estate Development Concept
- Urban expansion and fourth generation cities
- Key Stakeholders in Real Estate Development
- Real Estate Market Key Drivers, Challenges, Current Trends, and outlook
- Impact of the New Administrative Capital
- Real Estate Investment Opportunities
- Prop-Tech and Digital Transformation
- Real Estate Development Scope of Work, Business Structure, and Products
- Real Estate Marketing and Sales Strategies
Module 3: Situational analysis (PESTEL & Five Forces & SWOT)
External Environment Analysis
- PESTEL Analysis (Political, Economic, Social, Technological, Environmental, and Legal)
- Porter’s Five Forces Model
Internal Environment Analysis
- Resource-Based View of the Firm
- VRIO Framework (Value, Rarity, Imitability, Organization)
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Module 4: Strategic Planning Process
- Strategy Formulation (Vision, Mission, Objectives, and Business Goals)
- Strategy implementation
- Strategy Monitoring and Evaluation
Module 5: Strategy Formulation
- Business-Level Strategies: Cost Leadership, Differentiation, and Focus
- Corporate-Level Strategies: Diversification, Vertical Integration, and Strategic Alliances
- International and Global Strategies
Module 6: Strategy implementation (for Real Estate Development)
- Organizational Structure and Strategy
- Tools and Techniques for Effective Strategy Execution
- Leadership and Strategic Change Management
- Corporate Culture and its Role in Strategy Implementation
- Challenges in Strategy Execution
- Case Studies on Successful Strategy Execution
Module 7: Strategy Monitoring and Evaluation
Types of Strategies
Real Estate Development and Corporate Governance
- Corporate Governance
- Ethical Considerations
Real Estate Development Financing Strategy
- Understanding Real Estate Financing Options
- Financial Planning and Budgeting in Real Estate Projects
- Risk Management and Hedging Strategy in Real Estate industry
Innovation and Strategic Renewal
- Role of Innovation in Strategy
- Managing Strategic Renewal and Change
- Blue Ocean Strategy and Disruptive Innovation
Digital Transformation
- Impact of Digital Transformation on Strategy
- Developing Digital Strategies
- Cybersecurity and Strategic Risk Management
Corporate Social Responsibility (CSR)
- Understanding CSR and Its Strategic Importance
- Ethical Decision-Making in Strategic Management
Sustainability Strategies
- Understanding Sustainability Strategies and its Importance
- Sustainability Applications
Strategic Management in Crisis Situations
- Understanding Crisis Management and Its Strategic Role
- Strategies for Managing Crises
- Case Studies on Strategic Crisis Management
Module 8: Strategic Planning in Practice
- Case Studies and Applications
- Analyzing Real-World Strategic Management Cases
- Developing Strategic Plans for Real Estate Development
At course completion, the participants will be able to:
- Digest the concepts and corner stones of strategic planning
- Analyze real estate market knowledgebase and corporate capabilities
- Formulate and implement Strategic Plan for real estate firm
- Response to real estate market changes and forces impacting the plan
- Agile decision making according to strategy monitoring and evaluation
